Voluntary Measures
Measures to reduce GHG emissions that are adopted by firms or other actors in the absence of government mandates. Voluntary measures help make climate-friendly products or processes more readily available or encourage consumers to incorporate environmental values in their market choices.
Source:
Intergovernmental Panel on Climate Change, "Climate Change: A Glossary by the Intergovernmental Panel on Climate Change," Available Online at http://www.ipcc.ch/pdf/glossary/ipcc-glossary.pdf, Retrieved October 27, 2008
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